The PR Intelligence Platform
Where agency context meets AI action
Barista brings your news intelligence, media contacts, and client context into a unified workspace — so your team pitches faster and smarter.
Context Layer
Barista Workspace
Centralized AI workspace for PR teams
Daily angles
Full context drafts
Beat matched
Context-aware
Media CRM
Your relationships. Finally, a database that earns its keep.
A living record of every journalist you've touched — your history, their coverage, and the intelligence to know who to call next.
Auto-enriched, always current
Beat, outlet, and contact details verified and refreshed continuously.
Your full relationship history
Every interaction, pitch, and placement logged. See where you stand and where you left off.
Coverage trend intelligence
Track what each journalist covers, spot beat shifts, and time your pitch.
AI-recommended contacts
Tell Barista your campaign goal. It ranks journalists by relevance, warmth, and recent coverage signals.
The intelligence layer
The magic happens at the intersection.
Great PR instinct used to live in people's heads. Barista makes it institutional — by connecting every data source your agency touches into one continuously learning context layer.
The full media landscape — not just news
Tracks across the full spectrum of where audiences actually live.
Your agency's institutional knowledge
Connected to the tools your team already works in.
Everything you know about your clients
Brand voice, spokespeople, past placements — stored once, used everywhere.
Your relationship history with every contact
Coverage trends, pitch history, placement records — always current.
Barista synthesizes across all four
“Who should we pitch the Acme funding story to?”
Barista MCP
Barista, wherever you already work.
Your full intelligence layer — news, contacts, clients, relationships — inside any AI tool that supports MCP.
Ask
Use Barista context inside Claude, ChatGPT, or any MCP host
Ask about clients, pull news angles, find contacts — without leaving the AI tools you already use.
Automate
Trigger workflows from inside your own tooling
News alert fires, briefing drafts itself, media list builds overnight. Your agents, Barista's context.
Get started
Ready to run a smarter PR practice?
Join agencies already using Barista to move faster, pitch sharper, and win more coverage.