Platform
Everything your PR team needs. In one workspace.
An AI media CRM, a team of research agents, and the tools to turn intelligence into coverage — all connected by a shared context layer.
01 · AI Media CRM
Your relationships. Finally, a database that earns its keep.
A living record of every journalist you've touched — and a research engine that finds the ones you haven't.
Auto-enriched, always current
Beat, outlet, and contact details verified and refreshed continuously.
Your full relationship history
Every interaction, pitch, and placement logged. See where you stand and where you left off.
Coverage trend intelligence
Track what each journalist covers, spot beat shifts, and time your pitch.
The full media landscape
Journalists, podcasters, bloggers, influencers — not just legacy press databases.
02 · Research Agents
A growing team of PR specialists.
Autonomous agents that handle specific PR workflows — and we're adding new teammates regularly.
Find new contacts
Discovers journalists, podcasters, and influencers covering your space based on their recent output — not a static database lookup.
Research contacts
Deep-dives on individual journalists — recent coverage, recurring themes, preferred angles, and outlet history.
Client, category & competitor research
Maps the competitive landscape, category narratives, and recent news — the foundation for every pitch strategy.
Coverage analysis
Analyzes coverage across all media types — trade press, podcasts, newsletters, social — to spot patterns and gaps.
White space & newsjacking
Monitors breaking news and coverage trends to surface timely pitch opportunities your competitors are missing.
Awards & events
Find relevant award submissions, speaking opportunities, and industry events — with deadline tracking.
03 · Connected Workflow
Barista shows up where your team works.
Intelligence that doesn't sit in a tab. Draft content with full context, get daily ideas in Slack, and connect the tools you already use.
Content studio
Draft pitches, press releases, and briefing docs with full client context — not generic AI copy.
Daily ideas to your inbox
Pitch angles and coverage opportunities delivered to Slack or email every morning — before your first coffee.
Connected to your tools
Gmail, Slack, Google Workspace — Barista pulls context from the tools you already use and pushes insights back.
04 · The Context Layer
The context layer for PR.
Great PR instinct used to live in people's heads. Barista makes it institutional — by connecting every data source your agency touches into one continuously learning layer.
Media intelligence
The full spectrum of where audiences live — not just traditional news outlets.
Client context
Everything you know about your clients — stored once, used everywhere.
Agency context
Your agency's institutional knowledge — connected to the tools your team already works in.
Media CRM
Your relationship history with every contact — always current.
Barista synthesizes across all four →
“Who should we pitch the Acme funding story to?”
05 · MCP
Barista, wherever you already work.
Your full intelligence layer — news, contacts, clients, relationships — inside any AI tool that supports MCP.
Ask
Use Barista context inside Claude, ChatGPT, or any MCP host.
Ask about clients, pull news angles, find contacts — without leaving the AI tools you already use.
Automate
Trigger workflows from inside your own tooling.
News alert fires, briefing drafts itself, media list builds overnight. Your agents, Barista's context.
Ready to run a smarter PR practice?
Join the PR teams using Barista to move faster, pitch sharper, and land more coverage.