Barista Advisory Services
Senior communications leadership, on your terms.
I partner with enterprise tech companies and high-growth startups that need experienced communications leadership without a full-time hire. For more than 15 years I've helped ambitious brands tell their stories, forge their reputation and create lasting influence.
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Trusted by teams at
What I do
For the moments that matter most.
Executive Thought Leadership
I build a bench of credible voices across your leadership team, surface their perspectives and turn their individual expertise into collective influence.
AI & Enterprise Narrative
I simplify platform and product complexity into a narrative the market understands and remembers.
High-Stakes Moments
I'm your steady hand for IPOs, acquisitions, CEO transitions, workforce reductions, major launches and other reputation-defining moments.
Coverage secured for clients
Client work
Trusted by marketing leaders
at high-growth companies.
Rachael brought a thoughtful strategic perspective to our funding announcement while also executing the details that actually make a campaign work. The coverage we received closely reflected our strategic messaging, which is ultimately the real measure of a successful PR effort.
Michael Ferranti
Chief Marketing Officer, Unleash
Rachael is one of those rare communications professionals who can earn the trust of executives very quickly. She can shape the narrative, align stakeholders around a plan, and then roll up her sleeves to execute alongside the team.
Liang Zhao
Founder & CEO, Vansary
Featured coverage
Unleash raises $35M, launches Impact Metrics to govern feature rollouts at AI speed
The New Stack
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How I work
Flexible by design. Ready when you are.
Embedded Leadership
I step in as your senior comms leader for as long as you need one – covering parental leave, leadership transitions, or gaps between hires.
Project-Based Advisory
Whether it's an IPO, positioning an executive, responding to a crisis, or rebuilding your messaging, I bring focused support with a clear timeline and outcomes.