Barista Advisory Services
Senior communications leadership, on your terms.
We partner with enterprise technology companies and high-growth startups that need experienced communications leadership without the full-time overhead. Fifteen years of building narratives, navigating crises and driving trust at some of the industry's most pivotal moments.
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What we bring
Built for the moments
that matter most.
We work with technology companies navigating high-stakes communications — from funding rounds and AI narrative development to market repositioning, acquisitions and IPOs.
AI & Enterprise Narrative
Translating platform and product complexity into clear, credible messaging that earns attention and builds market trust. We've defined AI narratives for publicly traded companies and late-stage startups when the stakes were highest.
Executive Thought Leadership
Positioning leaders as authoritative, distinctive voices — not just spokespeople. We develop the platforms, points of view and content that build reputations over time: op-eds, keynote narratives, bylines, LinkedIn strategy and speaking programs.
Media Campaigns & Strategy
Developing and executing media strategies that generate coverage with substance — not just volume. From proactive campaigns and editorial planning to reactive media management and journalist relationships.
IPO & Transaction Readiness
Hands-on experience leading communications through major software IPOs — including Snowflake's, one of the largest on record. We know how to align narrative, legal, IR and media strategy under pressure.
Crisis & Issues Preparedness
The best crisis communications happen before the crisis. We help companies build the frameworks, scenarios, messaging and internal muscle they need to respond with confidence — and provide counsel during live situations when the stakes are highest.
Team Building & Mentorship
A track record of hiring, developing and retaining communications talent. We help internal teams punch above their weight — whether leading them directly or serving as an outside strategic partner.
Coverage secured for clients
Client work
Trusted by marketing leaders
at high-growth companies.
Rachael brought a thoughtful strategic perspective to our funding announcement while also executing the details that actually make a campaign work. The coverage we received closely reflected our strategic messaging, which is ultimately the real measure of a successful PR effort.
Michael Ferranti
Chief Marketing Officer, Unleash
Featured coverage
Unleash raises $35M, launches Impact Metrics to govern feature rollouts at AI speed
The New Stack
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How we work
Embedded leadership.
Flexible by design.
Fractional leadership
Ongoing strategic partnership at a fraction of full-time cost. We embed with your team, learn your business and provide senior-level counsel across all communications functions.
Project-based advisory
Targeted engagements for specific initiatives — IPO readiness, product launches, executive positioning, crisis response or messaging architecture.
Interim head of communications
Step in as a senior communications leader during transitions, leaves or between permanent hires. Our team has done this before — we hit the ground running.
Team mentorship & coaching
Elevating internal communications teams and giving PR agencies the strategic direction they need to deliver their best work for your brand.
Ready to modernize your PR workflow?
Join the PR professionals already using Barista to work smarter, move faster, and land more coverage.